Lion marketer Matt Tapper appointed MD of new international business unit

Pippa Chambers
By Pippa Chambers | 14 August 2015
Matt Tapper

Lion's national marketing director of the Australian beer and cider business, Matt Tapper, will move into a newly created role of MD global markets for Lion beer, cider and wine.

Announced today, the move follows the development of Lion’s 10 year strategy in 2014, which includes expansion into new markets through its dairy portfolio and beer, cider and wine portfolio.

Tapper, who will report  to Lion CEO Stuart Irvine, joined the company in 1997 and has held a number of senior marketing and sales roles in both Australia and New Zealand. He has been national marketing director for the past five years.

Irvine said the opportunities for premium, trusted Australian brands in key Asian markets was well documented and Lion sees "significant opportunity" to grow its beer, cider and wine brands in this emerging region while committing more focus to building its North American wine business.

“We established Lion Asia Dairy last year to capitalise on this opportunity with our trusted dairy brands and we have decided to dedicate the same focus to beer, cider and wine by establishing this new business unit under Matt’s leadership," Irvine said.

“Matt’s extensive experience and innovative thinking will be an asset to the Group Leadership Team and we congratulate him on the appointment.”

Tapper, who kicks off in the new role from 1 October, established XXXX GOLD as “Australia’s best-selling beer” and most recently, led the development of Beer The Beautiful Truth, “the most significant category campaign Lion has invested in”, Irvine said.

Tapper said he has had the privilege of leading marketing strategy and helping to shape Lion’s vision for a vibrant and progressive beer category.

“I’m really energised by the potential of our beer and cider brands to engage new consumers with the same promise of craftsmanship and authenticity that have made them household names in Australia while accelerating the growth of our wine business in North America,” he said.

“I have been supported by a hugely talented and passionate team and I have every confidence they will continue to grow our great brands for our customers and consumers here at home.”

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