Lend Lease appoints 303Lowe

Sarah Homewood
By Sarah Homewood | 20 August 2014

Lend Lease has appointed 303Lowe to take over its community portfolio as well as lead a major brand initiative.

Industry insiders confirmed that 303Lowe took out a competitive pitch to consolidate all of the branding of Lend Lease's residential development projects into Sydney.

Incumbent agency Traffic will work with the developer until the end of the year.

Lend Lease is the developer for Barangaroo South, which is the southern 7.5 hectares of the 22-hectare former container port. The area is currently being transformed into a waterfront precinct which will house a casino, residential and commercial buildings.

Lend Lease has also just been short-listed as one of five potential developers for Central Barangaroo.

The hiring of 303Lowe is separate to the news revealed by AdNews today that Barangaroo has appointed 15 agencies to  promote the government's foreshore precinct.

Correction: This story initially stated that Traffic was no longer working with Lend Lease.

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. 

Need a job? Visit adnewsjobs.com.au.

Have something to say? Send us your comments using the form below or contact the writer at sarahhomewood@yaffa.com.au.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus