Publicis Mojo heads 15-agency Barangaroo panel

Sarah Homewood
By Sarah Homewood | 20 August 2014

Barangaroo has appointed a cast of thousands to promote the government's foreshore precinct, with Publicis Mojo tasked with creative engagement services for the project.

After receiving 120 submissions across all categories, more than a dozen agencies made the roster to support the project for a two-year period.

The shortlist for creative engagement services was whittled down from six, with Publicis pipping Droga 5, Leo Burnett, McCann World Group, Naked Communications and The One Centre Group to take out the creative arm of the panel.

Three agencies have been appointed to oversee digital media services: Analog Folk, Really Useful Crew and Soap Creative.

These agencies were selected from a shortlist of eight, including AJF Partnership Sydney, Alpha Salmon, Publicis Mojo, Folk and R/GA Media Group.

Another three agencies have been appointed to the public relations services section of the panel, they are: Access Public Relations, Bang and KJA. These agencies were selected from a short list of six.

These agencies were selected from an original short list of more than two dozen agencies which was revealed by AdNews last month.

The project will feature a casino, residential and commercial buildings and the area will be opened in a staged process with the project estimated for full completion in 2023.

See the full list and statement from Barangaroo below:

The Barangaroo Delivery Authority has now concluded the Expression of Interest (EOI) tender process for Public Engagement and Communication Services.

The two stage process covered the categories of Creative Engagement, Design Services, Digital Media Services, Public Relations Services, Writing Services and Photography.

In total, 120 submissions were received across all categories.

A Request for Quotation was issued to 33 shortlisted companies. Following an assessment of the shortlisted proposals, the following companies have been appointed to a panel for a two-year period in support of the Barangaroo project:

Emery Studio
Maud Crop
Garbett Design

Access Public Relations
Bang Pty Ltd

Visual Eyes International
Monster United

Really Useful Crew
Analog Folk
Soap Creative

1st Avenue
White Works
Republic of Everyone

Publicis Mojo

This is an exciting time at Barangaroo with only one year to go until the opening of Headland Park and the first commercial tower at Barangaroo South in July 2015.

The Authority appreciates the time taken by all those who responded to the EOI and would like to sincerely thank them for their efforts and their interest Barangaroo.

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