Joy has picked up the full service work for Zip Industries after a three-way competitive pitch.
Zip Industries creates hot and cold water taps for both the home and office, with Joy being given a remit to transform the business globally.
Joy also recently picked up the work for Telstra’s Boost Mobile, after a competitive pitch. It takes on the account after The Monkeys created the brand's most high profile work to date.
Chairman and co-founder of Joy Agency, Graeme Wills told AdNews that the wins speak to the agencies integrated approach.
“These wins finish a great year for the agency.” Wills said.
“It's around the whole notion of integration, connection and communication. Joy is a place where we do everything in terms of all the digital, media and everything, so maybe this confirms what is attractive.”
Recently appointed CEO of Zip Industries, John Doumani said: "We did a comprehensive search in Australia for a partner who could help us build on the strength of the ZIP brand. JOY demonstrated a unique creative and strategic approach that was very progressive and easy to work with."
The first work for Zip will likely be released at the end of quarter one next year.
For more news:
Joy takes Boost Mobile
Nike adopts Shazam for first in-store mobile content platform
Media rants: Chris Mitchell on digital evangelists and mobile pant dropping
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