Full service agency Joy has won the creative account for Telstra's Boost Mobile, after a competitive pitch. Joy takes on the account after The Monkeys created the brand's most high profile work to date.
The Monkeys created the highly awarded work “Stay Living” work for the brand last year and most recently the campaign took out the top gong at The Media Federation Awards.
With the judges saying at the time that the work was as good as it gets, and showed a deep understanding of the target market, with the task, the insight, the strategy and execution all linking seamlessly.
The shift of the account could point to the work lacking effectiveness for the brand.
The Monkeys haven't worked with Boost Mobile since the completion of the “Stay Living” project. The agency did not pitch for the account.
The first work out of Joy for Boost will land early next year.
For more news:
The Monkeys win top banana at MFA awards
AdNews Agency Rankings: Clems Melbourne, Leo Burnett Sydney and UM top the table
Bundling is all the rage: Telstra plots ad burst from The Monkeys
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