IPG's Cadreon and Anomaly merge as MD tapped for New York role

Arvind Hickman
By Arvind Hickman | 29 August 2016

IPG Mediabrands has combined its analytics and insights business Anomaly with programmatic arm Cadreon. The move coincides with news that Cadreon managing director Jessica White will exit her Sydney-based spot to joins IPG Mediabrands New York.

The new, unified Mediabrands business will be called Cadreon and led by CEO Darren Stein, currently managing director of Anomaly. A new MD for Cadreon is being hunted.

“The combined power of these two businesses brings something never seen before in the Australian marketing landscape,” IPG Mediabrands Australia CEO Danny Bass says.

“We can create these capabilities for clients now simply because the new technology allows us to link specialist skills sets in analysis and implementation together to leapfrog previous practices and processes.”

White will leave for New York at the end of the year to take up a global technology solutions role at Cadreon.

She became the managing director of Cadreon last September after previous boss Marc Lomas was recruited to head Cadreon's global programmatic lead.

Since Henry Tajer took over as global CEO of IPG Mediabrands, several top talent from Australia, including Travis Johnson and Matt Baxter, have been lured to global roles.

"Jess White has done an outstanding job leading Cadreon and a new international career for her is a very fitting reward," Bass adds. "With Darren’s experience running Anomaly and prior to that leading large data departments, we have the best possible talent to lead the new Cadreon business through this next era.”

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