Travis Johnson is following Henry Tajer to New York, becoming the global head of mobile for IPG Mediabrands.
The CEO of local IPG division Mnet has been with the company since July 2013, shortly after IPG acquired the agency.
Since that time, Mnet has been a heavily-awarded agency worldwide for its mobile work.
In the past 12 months, it has won 38 global and Australian awards including two global mobile awards, numerous MMA Smarties, a Clio, Spikes Asia and Festival of Media among others.
IPG global CEO Henry Tajer said the global role was reward for innovative thinking.
“Since Travis took on the CEO role of Mnet the business has consistently created new international standards for innovation and effectiveness in the mobile space,” Tajer said.
“Having built such a globally recognised business there is no other executive more qualified and capable of leading our worldwide network’s investments and development in the mobile space. It is an extremely important communications platform that continually redefines the business landscape for clients and our network.”
Stepping up to fill Johnson's role will be current commercial director Scott Player.
He has been a long-time IPG executive, but became Mnet's commercial director in November last year.
“We are also very fortunate to have Scott Player in position to lead Mnet forward. Scott has been working with Travis on many of Mnet’s finest achievements and he is undoubtedly the right executive to continue leading the momentum Mnet has achieved,” Tajer said.
“He is a most digitally focused and entrepreneurial executive and the business is it in extremely fine hands as he assumes his new role.”
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