Sarah Keith. Credit: Involved Media
Involved Media has won Animals Australia’s media account after a competitive pitch, adding the animal protection group to its growing client roster, AdNews can reveal.
The agency will handle media buying across all channels for the not-for-profit.
Animals Australia campaign director Lisa Chalk said the work is aimed at shifting public understanding.
“Changing how society views animals begins with expanding what people know,” Chalk said.
“Most people care deeply about animals, they just rarely see the realities of factory farming and other harmful industrial systems. Bringing these truths to light empowers people to make different choices.
“Partnering with Involved Media will help us ensure this information reaches new audiences and supports the shift in consciousness and behaviour that animals urgently need.”
Involved Media managing director Sarah Keith said the agency welcomed the appointment.
“Animals Australia is an organisation that actively seeks to drive campaigns and issues which matter,” she said.
“We are exceptionally pleased to be able to help them deliver media campaigns and strategy which will drive discussion and raise awareness of the important issues they are highlighting.”
The appointment comes on the back of what has been a strong year of new business for Involved Media, with the independent agency picking being appointed to oversee media on prominent brands CareSuper, Fever-Tree, R U OK? and now Animals Australia.
“It has has been a big year for Involved Media and we are very pleased to have Animals Australia, Fever-Tree, R U OK? Day and CareSuper all appoint us as trusted partners,” she said.
“They join our broad portfolio of leading brands who are seeking an independent partner to help them in media buying and strategy.”
Involved Media reports more than $100 million in billings with clients including Hertz, Thrifty, CareSuper, Fever-Tree, Anytime Fitness, Stanley Black & Decker, Chartered Accountants Australia and New Zealand and Better Help.
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