Credit: Involved Media
Involved Media has marked five years under its current brand, hosting more than 50 media partners in Melbourne last week.
The independent agency, which reports more than $100 million in billings, was appointed last year to handle media for brands including CareSuper, Fever-Tree, R U OK? and Animals Australia.
Managing director Sarah Keith said it was hard to believe it had been five years since launching Involved Media.
“In that time we have taken on some excellent clients, done some great work and firmly established Involved Media as one of Australia’s leading independent agencies," she said.
“Our media partners have been an enormous part of our success. The creativity, ideas, responsiveness. Your hospitality and events, these are inextricably linked to ours and our clients' success and for that we are very thankful.”
Attendees included Peter Charles from Seven Network, Josie Cooper from Nova Entertainment, Adam Quick from Paramount ANZ and Sharna King from Sports Entertainment Network.
National general manager and head of strategy Dan Hojnik said the agency had secured six new major clients in 2025 and was targeting double-digit growth.
“We have had tremendous business success with six new major clients in 2025 and this year we are working to hit again achieve double-digit growth, but it is because of the people in this room that we are able to to do it," he said,
“When launching Involved Media we made a clear choice to go deep on media expertise. Not surface-level channel planning, but designing communications systems that compound.
"We see media as the infrastructure for growth. When the ecosystem is architected properly, each channel strengthens the next and the whole delivers disproportionate commercial impact.
“Our growth is a by-product of that focus and of our people who execute it with precision every day.”
Clients also include Hertz, Thrifty Car Rentals, Anytime Fitness, Stanley Black & Decker, Chartered Accountants Australia and New Zealand and BetterHelp.
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