An interactive online map of the Great Barrier Reef, featuring broadcaster David Attenborough has been launched ahead of the local release of his new documentary created in partnership with Tourism Australia.
The tourism body announced in March last year that it had partnered with Atlantic Productions to bring Attenborough to the reef for the documentary, nearly 60 years after his first visit. It aims to spur interest and increased visitors to the area.
The interactive website, named David Attenborough's Great Barrier Reef, is produced by Atlantic Productions and allows users to take their own expedition around the reef. It also includes video footage from Attenborough and other experts.
In a previous statement, Tourism Australia managing director John O'Sullivan said a new campaign would launch early in 2016 to coincide with the documentary.
“Our aquatic and coastal story has always been an important part of selling Australia, but has never before taken centre stage in a campaign,” O'Sullivan said.
“This film will show the reef in ways never previously seen before and provides a wonderful vehicle for us to shine a light on Australia’s outstanding aquatic and coastal experiences.
“Our research shows that aquatic experiences, and particularly the reef, are major draw cards for tourists from all of our major international markets.”
The documentary, Great Barrier Reef with David Attenborough, is already airing in the UK on the BBC and is due to play on Australian TV early this year.
Attenborough spent three weeks on the reef as part of the filming schedule at locations including Ribbon Reef, Osprey Reef and Heron Island.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.