Industry Profile: Yahoo7 national director data and platforms, Ben Green

By AdNews | 18 December 2017

Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

Previously we met Clemenger Sydney head of integrated production Denise McKeon. Now, we meet Sydney-based director of data, platforms and exchanges, Ben Green.

Duration in current role/time at the company:

Three years

In one sentence, how would you describe what the company does?

Yahoo7 produces data, content and technology to create and distribute content that audiences love and technology that delivers ROI for advertisers, agencies and publishers.

In one sentence, what does your role involve?

Leading a legendary team of data and ad technology specialists who work with our agency, marketer and publisher partners to drive ROI from their media and technology investment with Yahoo7.

Within the last six months/year, what stands out as the company’s major milestones? 

Verizon acquired Yahoo in June, combining assets with AOL to create a new company, Oath – a house of brands leveraging content and technology assets from AOL to Yahoo and ONE to BrightRoll.

Best thing about the industry you work in:

The fun times far outweigh the tough ones.

Previous industry related companies you have worked at:

STW Group, Microsoft, Fairfax Media and Turn.

Career-wise, where do you see yourself in three years time?

Given I didn't win the $50m lottery, I'm hoping I'm in a role that doesn’t yet exist in the technology space, working alongside many of the brilliant people here at Yahoo7.

Q: What is the elephant in the room? The thing that no one is talking about – but they should be.

Will there still be a role for me in this industry when I turn 50?

Tell us one thing people at work don’t know about you?

I’m massively into conspiracy theories.

Top networking tip:

Remember new names, always follow up on email or LinkedIn.

My favourite restaurant for a business lunch is:

Sake

My favourite advert is:

Audible, Listen to your Book.

My must-have gadget is:

Connected TV

My favourite media is:

OTT/Video on Demand

My favourite TV show is:

Billions.

The last book I read:

Portrait of a Spy by Daniel Silva

My mantra / philosophy is:

Think like a Human of Action, Act like a Human of Thought

I got into advertising/ad tech/marketing etc because:

I didn’t get into law. And it’s the perfect marriage of creativity and my inner nerd.

If I wasn't doing this for a living, I'd be:

Auditioning for Comedy Central Roast

In five years' time I'll be:

40, yikes! Hopefully, doing something out of my comfort zone within the tech industry.

Define your job in one word:

Fluid

What's your poison:

Nikka Whiskey from the Barrel

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