Our Industry Insights Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
Today we speak to Clemenger Sydney head of integrated production Denise McKeon.
Duration in current role/time at the company:
In one sentence, how would you describe what the company does?
World class creative.
In one sentence, what does your role involve?
Producing world class creative.
Within the last six months/year, what stands out as the company’s major milestones?
Putting Emily Perrett into the role of managing director – gold.
Just launched an incredible campaign “Keeping It Real’ for one of our major clients, Hungry Jack’s. It’s pushed the boundaries for all and will please and surprise the industry. Best work I have ever done – super proud of it.
Best thing about the industry you work in:
Previous industry related companies you have worked at:
Ammirati Puris Lintas – folded into other agencies and now no longer exists.
Career-wise, where do you see yourself in three years time?
On my farm.
What is the elephant in the room? The thing that no one is talking about – but they should be.
The view that content is cheaper.
Tell us one thing people at work don’t know about you?
I majored in tennis at college in Chicago.
Top networking tip:
Sense of humour.
My favourite restaurant for a business lunch is:
My favourite advert is:
Hungry Jacks – “Keeping it Real’
My must-have gadget is:
Tricky lid opener
My favourite media is:
My favourite TV show is:
Game of Thrones
The last book I read:
The Narrow Road to the Deep North
My mantra / philosophy is:
Never bullshit a bullshitter
I got into advertising/ad tech/marketing etc because:
It was fun.
If I wasn't doing this for a living, I'd be:
A brain surgeon
In five years' time I'll be:
Define your job in one word:
What's your poison:
Chardonnay with a chilli mud crab
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