Industry Profile: MD of Criteo ANZ, Jeremy Crooks

Pippa Chambers
By Pippa Chambers | 28 October 2015

Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.

This week we head to Sydney to meet Jeremy Crooks, MD of Criteo ANZ.

In one sentence, how would you describe what the company does?

We help businesses of all sizes engage customers and maximise conversion and revenue by delivering personalised advertisements across all devices.

Within the last six months/year, what stands out as the company’s major milestones?

The biggest milestone would have to be expanding our presence in the Australian market with a new team that is dedicated to making our technology available to a broader set of marketers. We've typically worked with some of the biggest online advertising spenders like Domain and Webjet, but today we're helping businesses of all sizes drive sales. In the last year we also announced that nearly three-quarters of Australians are being reached with personalised ads from Criteo every month, which is a huge milestone! We also hired a new Commercial Director David Raitt, who we are are very excited to have on our team. David joins us from Spotify and has previously worked for Google.

Best thing about the industry you work in:

The people. Whether it's our clients or my own team, the people in the performance marketing industry are a fantastic bunch to work with. To be successful in the industry today, you've got to be both creative AND analytical and it makes for a great workplace to be surrounded by talent like that.

Previous industry related companies you have worked at:

I have held roles at Google, Yahoo and Bebo and am also currently a mentor with National Online Retailers Association.

Career-wise, where do you see yourself in three years time?

I’m really interested in the developing markets comprising South East Asia; so, possibly a role helping grow those regions; we launched an office servicing those markets out of Singapore a year ago, so, in three years they should be ready for the next stage of explosive growth.

Tell us one thing people at work don’t know about you?

I love to paint with watercolour.

Top networking tip:

Take every opportunity you can to catch up with people in person, but also make the most of the tools available to you like LinkedIn; always be professional, humble and respectful no matter who you’re dealing with. Talk to people on their level.

My favourite restaurant for a business lunch is:


My favourite advert is:

Dollar Shave Club.

My must-have gadget is:


My favourite media is:


My favourite TV show is:

The Great British Menu.

The last book I read:

X-Teams by Deborah Ancona and Henrik Bresman.

My mantra / philosophy is:

Never give in. Remain positive at all times. Be respectful. Be humble.

I got into advertising/ad tech/marketing because:

There was an opportunity in the late 1990’s to be a part of .com one, so, I moved to London to join an online shopping comparison startup, which was eventually acquired by Yahoo.

If I wasn't doing this for a living, I'd be:

A Nutritionist.

In five years' time I'll be:

Exhausted! and hopefully retired.

Define your job in one word:


What's your poison:

McLaren Vale Shiraz


Did you catch the last couple of profiles?

Industry Profile: MEC national head of investment, Claire Butterworth

Industry Profile: VP ANZ comScore, Lachlan Brahe

Industry Profile: Strategy head for McDonald’s at OMD, Gideon Hornung

Industry Profile: TubeMogul director Jared Levitt

Want to take part in our Industry Profile? or have some one to nominate? Email

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