Ikon Brisbane has been appointed media and digital agency of record by Australian furniture brand, Amart Furniture, following a competitive pitch.
As part of its remit Ikon Brisbane will be responsible for all elements of media planning and execution including strategy, planning, communications, digital media, performance media, social content and organic search.
This is the second WPP appointment by Amart, which, earlier this week also appointed Y&R Brisbane as its creative agency, tasked with leading repositioning the brand by creating a new, brand platform.
Y&R’s new positioning and brand campaign for Amart Furniture will launch later this year with the new campaign set to roll out across television, radio, out of home, digital and in-store experience.
“Amart Furniture was looking for an agency to work with them as they transform their marketing from a traditional media driven to customer first communications strategy," Ikon Brisbane MD Chris Ernst says.
"As the brand grows, they recognised a need to future-proof their approach and drive both stronger brand awareness and shifts in brand perceptions across Australia."
Amart is currently undergoing a period of high growth with expectations and aims to expand its business nationally.
Earlier this year, Avis Budget Group appointed Ikon Communications as its full service agency. Health insurance firm NIB also consolidated all of its media buying and planning to Ikon following a review in April.
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