Avis Budget Group appoints Ikon as full service agency

Josh McDonnell
By Josh McDonnell | 16 May 2018

Avis Budget Group has appointed Ikon Communications as its full service agency, AdNews can reveal.

The auto rental agency confirmed the appointment, with Ikon now handling media, creative and strategy.

“We confirm Ikon Communications has been appointed as agency of record for Avis Budget Group in Australia and New Zealand, responsible for all strategy, creative, media, content/social, data and performance work across Australia and New Zealand," a spokesperson from Ikon added.

Avis Budget Group had an estimated media spend of $1.9m in the past 12 months, according to Nielsen.

Y&R Sydney previously held the creative account for Avis but was forced to resign its position after it was appointed on rival company Thrifty's brand refresh.

Y&R Sydney MD Sasha Firth said the agency is proud of the work it's done on the account.

“This is an exciting time for Thrifty and we are looking forward to working with them to bring the brand to life. Unfortunately, this does mean that our long-standing relationship with the Avis budget Group must come to an end," she says.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus