The February issue of AdNews has hit desks. Here's an excerpt. You can subscribe to the print edition or download a digital version here. The full content is exclusive to the magazine, so the only way to read it is to get a copy - don't miss it.
The arrival of Amazon marketplace to these shores is likely to shake up the Australian retail sector, with many analysts warning that some bricks and mortar businesses are under serious threat.
The most obvious of these are the likes of Harvey Norman, JB Hi Fi and book shops – after all Amazon began as an online book retailer.
In truth, the Amazon effect in Australia is long overdue. E-commerce in this country lags behind developments in the US and UK where buying products online is frictionless, painless and cheap.
There have been many column inches devoted to the doom and gloom of the retail sector – an Amazon Armageddon, if you like. But retail is only one piece of the astronomically large Amazon pie.
In our latest Big Question, from AdNews in-print, we ask four industry execs what major impact Amazon has on media and marketing, and on the wider economy.
We speak to Mastercard Australasia's VP marketing and communications Sarah Pike; Lego Australia's head of marketing Angie Tutt; The Core Agency's CX director Rob Kain and Wavemaker's global chief executive officer Tim Castree. Sign up to the magazine here.
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