The February issue in print: Blockchain and Agency Rankings

By AdNews | 29 January 2018

The February issue of AdNews hits desks next week. Here's your snapshot. You can subscribe to the print edition or download a digital version here. This content won't appear online, it's exclusive to the magazine, so the only way to read it is to get a copy - don't miss it. 

Investigation: Blockchain Reaction. Bitcoin is blowing up but blockchain is about more than cryptocurrencies. It could revolutionise the industry.

Top Agency Rankings: We’ve added up all the awards Aussie agencies won across more than 20 local and international award programs in 2017 and created our annual Rankings. Who was out in the lead?

Behind the headlines: Facebook, Fairfax, Snapchat, Mastercard and Meat & Livestock's satirical summer musical - a look a some of the big themes so far in 218.

The Big Question: Amazon has arrived. We ask four industry heavyweights what it means for Australia beyond retail.

From the Archive: *new feature for 2018 AdNews is celebrating 90 years in 2018, so we thought we’d revisit our archives. Take look at our time capsule feature to see what made the front page back in 1928.

The Sports Fixture: *new feature for 2018 Get a regular fix of sports marketing with this new feature. We look at how The Matilda’s are dominating soccer and turning on-field success into commercial success.

Five minutes with…: Wendy Clark is the former Coca-cola CMO now running DDB North America. She reckons she loves advertising so much, she'd probably do it for nothing. Meet the inspirational business leader.

 

WTF is blockchain anyway?

Marketing 101: *new feature for 2018 What is market orientation anyway, and why should you care? This new feature goes back to basics and clarifies the foundations of marketing.

Meet the team: TBWA’s philosophy has always been about disruption. It's entering a new era and we meet the Melbourne and Sydney teams making it happen.
Creative

The Work: IAG CMO tasked The Monkeys with putting the heart back into the NRMA brand with an emotional Christmas ad. How did they achieve it?

Creative Choice: Gambling ads are controversial - but money is pouring into the sector. We ask three creatives to evaluate the bets brands are taking on their creative direction.

Reality Check: UberEats brought out the big guns with a celebrity-filled debut ad, but did it satisfy?

The February issue of AdNews hits desks next week. Here's your snapshot. You can subscribe to the print edition or download a digital version here. This content won't appear online, it's exclusive to the magazine, so the only way to read it is to get a copy - don't miss it. 

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