In the newly created role as global COO, Singh will lead the development of Grey's borderless integrated marketing model; identify acquisition targets and new capabilities and build its future-facing digital, social, shopper marketing and design practices.
"For three decades, Nirvik has been a prime mover in Grey's growth and development in Asia, and most recently, in the Middle East and Africa," says Michael Houston, Worldwide CEO of Grey Group.
"I know he will bring the same single-minded dedication and achievement to his expanded responsibilities. He will work closely with me to broaden our reach and resources for the future."
Singh has played an instrumental role in expanding Grey's network in multiple countries including India, Bangladesh, Pakistan, South Korea, Philippines, Thailand and Nigeria.
Singh says he is looking forward to working with the group on a global level and helping to implement its global strategic plans.
"We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity," Singh says.
"There are ample opportunities to leverage the agency's centers of excellence and promote collaboration across all our offices. We are always thinking of how best to serve our clients, and I am excited and motivated to be a part of this journey."
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