Google is set to open a Melbourne office to serve the agency and brand community in the Victorian state.
The office is likely to open in the second half of the year, and is expected to launch with around two dozen staff.
Until now Google has served the entire Australian market form its Sydney base where it has around 1000 employees, but the new office aims to improve the service it can offer advertising clients in Melbourne.
It's not yet known where the Melbourne offices will be, nor who will lead the division. It's understood that there will not be a separate Melbourne MD but Google is thought to be hiring in the local area. It's expected that a number of Google Australia staff will relocate from Sydney to launch the office.
Lisa Bora, head of mobile and new business development, told AdNews: “We are very pleased to be opening an office in Melbourne, where many of Australia’s best agencies and marketers are based. This will allow us to work even more closely with a vital part of Australia’s marketing community, and serve Melburnians the same way we serve our Sydney-based clients.”
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