Penetrating the right audience at the right time may be a hard one for the humble static out of home billboard, but OMD Sydney and Frucor have certainly scored this time.
Frucor-owned sports drink brand Maximus has risen to the occasion by letting its media agency stick its “size does matter”, “go big one litre” billboard on none-other than Dick Street. Smutty-minded coincidence lovers rejoice.
It's unclear if this was just an accidental happy ending or whether OMD intentionally got it up in just the right location.
Speaking to AdNews, senior brand manager at Frucor Beverages, Andrew Fenwick, says: “For a brand like Maximus we’re always trying to have some fun with our OOH headlines. But, often many of them get cut down well before they see the light of day.
“Our Dick Street placement just goes to show that the universe has a sense of humour. I think it’s great to see that the OOH channel can bring to life the 'content through context'.”
The billboard's placement was snapped by passersbys with many taking to social media to comment about the good position.
In June this year Omnicom-owned OMD retained the media planning and buying account of Frucor Beverages. The media account is worth about $8 million.
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