OMD retains $8m Frucor media account

Arvind Hickman
By Arvind Hickman | 10 June 2016

Omnicom group's OMD has retained the media planning and buying account of beverage company Frucor Beverages, AdNews can reveal.

The scope of work for one of OMD's foundation clients also includes digital.

It is understood incumbent OMD, Bohemia, Havas, Match and Initiative were all on a pitch shortilist during a six month process. OMD and Bohemia were the final two agencies with the drinks company sticking with OMD.

Frucor has an annual media spend of $7.9 million across drink brands including popular energy drinks V, sports drink Lucozade, fruit drink Ribena, flavoured water Ovi and flavoured milk Up & Go.

Frucor Beverages marketing director Mark Wiedermann says: “Over the past six months, OMD have really stepped up with a strong team that has demonstrated a deep understanding of the evolving consumer landscape. We’re excited about their collaborative approach and look forward to continuing to work with them to further accelerate growth.”

It's been a strong past month for OMD which picked up Coles, Target and retained Village Roadshow.

OMD Australia chief executive Peter Horgan adds: “Together, we have delivered many ground breaking campaigns and look forward to helping drive further growth across their business.”

In other pitch news, agencies are still no closer to knowing if they have won the Energy Australia account and the Tennis Australia media review is down to the final two.

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