Frucor V brings superhero back to TV

7 July 2015

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Even superheroes can be better versions of themselves if they drink energy drinks.....

Even superheroes need energy drinks, so says Frucor’s V Energy Drink who in this latest spot presents V Man and his doppelganger, who is all the better for guzzling the sugary beverage.

The TVC continues with the long-running brand concept ‘The Massive Hit, That Improves You A Bit’ and follows the ‘Vikings’ campaign.

The campaign launched on TV and in cinema this week, with more content set for release over the coming months.

V Energy Marketing Manager Craig Harkness said: “BBDO and Benji have done a great job at bringing the consumer insight to life. V isn’t going to make you a demigod, but it will make you a slightly better version of yourself.”

The spot was directed by Benji Weinstein (Exit Films) with Clemenger BBDO Sydney. Post production was done by The Editors and Fin.

Director: Benjamin Weinstein
Executive Producer: Emma Lawrence
Producer: Leah Churchill-Brown
Production Company: Exit
Client: Frucor
Marketing Director: Cameron Davidson
Marketing Manager: Craig Harkness
Senior Brand Manager: Andrew Fenwick
Creative Agency: Clemenger BBDO, Sydney
Executive Creative Director: Paul Nagy
Deputy Creative Directors: Brendan Willenberg & Ben Clare
Creative agency producer: Katrina Maw
Group Account Director: Cate Stuart- Robertson
Account Director: Melanie Spence
Post house (edit): The Editors - Stuart Morley
Post house (online): Fin Design & Effects

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