Foxtel rolls out more marketing redundancies

Paige Murphy
By Paige Murphy | 28 January 2020
 

Foxtel has rolled out several more redundancies across its in-house marketing and creative team.

A Foxtel spokesperson confirmed some redunancies had been made.

"It’s natural in an in-house marketing and creative team of almost 250 people there will be change and in recent months we have also made changes to reflect a one-Foxtel approach following the merger of Fox Sport and Foxtel and to improve overall efficiency with the media industry facing more challenging market conditions," the spokesperson said.

"We are very excited about the strategic direction of our brand with Saatchi & Saatchi’s appointment and look forward to bringing that to life through our inhouse marketing team."

Last week, Foxtel appointed Saatchi & Saatchi as the subscription TV company's creative agency of record, moving the account from DDB.

The appointment follows a multi-agency agency review conducted by Foxtel over recent months.

The review comes off the back of a restructure of Foxtel's sales and marketing operating model resulting in a number of structural changes and leadership appointments for sales, creative, brand, media and planning.

Each new leadership appointment will report in directly to Foxtel's chief marketing and sales officer Kieren Cooney.

The changes follow a series of high-profile exits by some of the company's top marketers including, director, content marketing, Jo McAlister,  group director, marketing, John Casey, advertising sales and brand partnerships GM Andrew Mulready, head of sport marketing Adam Ballesty and CMO Andy Lark.

Carly Loder, the chief sales and marketing officer at Foxtel’s Kayo also departed in July this year.

 

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus