Another Foxtel marketer goes, this time Carly Loder at Kayo

By Chris Pash | 18 July 2019

Carly Loder, the chief sales and marketing officer at Foxtel’s Kayo, has departed. 

She is the sixth senior marketer to go from the cable television operator in the last 12 months. 

Loder was appointed to the sports streaming platform in February last year from Fox Sports. Previously she was at Westpac’s BT Financial. 

“After making a major contribution to the successful set up and launch of Kayo Sports, Carly has left us to look at the next stage of her career.  We wish her every success in the future," says a spokesperson at Kayo Sports. 

“We are now a much larger business and we are in the process of identifying the sales and marketing capability we need to lead the next phase of growth at Kayo Sports.” 

Loder's departure comes a day after it was confirmed that Foxtel director, content marketing, Jo McAlister, was exiting.

McAlister had only been in the role for just over a year, joining in May 2018 after a GM marketing contract role with The Australian Direct Marketing Association (ADMA).

Foxtel group director, marketing, John Casey, last month stepped down from his role after less than three months, after joining from V8 Supercars.

Foxtel has appointed Arianna Saita as interim group director of marketing reporting to Foxtel’s chief sales and marketing officer, Kieren Cooney.

Saita joined Foxtel earlier in 2019 from her prior role as senior VP of marketing for Sky Germany and she was previously the lead of brand marketing in Sky Italia.

In March, long-time general manager of advertising sales and brand partnerships Andrew Mulready left the business after 10 years.

Foxtel's head of sport marketing Adam Ballesty also departed earlier this year, while the company's CMO Andy Lark stepped down in October last year.

Foxtel and its sales house MCN have undergone restructuring over the past 12-months and are also exploring new advertising opportunities, such as six-second ads.

Its parent company News Corp most recently funneled a further $300 million into Foxtel to help ease the company's debts, while the business has also indicated that it will increase subscription fees and cut sport costs.

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