Foxtel loses another marketer, the fifth in 12 months

Josh McDonnell
By Josh McDonnell | 17 July 2019

Foxtel director, content marketing, Jo McAlister has become the latest executive to exit the subscription TV business, making her the fifth to depart in 12 months.

McAlister herself had only been in the role of just over a year, joining in May 2018 after a GM marketing contract role with The Australian Direct Marketing Association (ADMA).

A spokesperson for Foxtel confirmed McAlister's departure.

“We are in a strong position under Arianna Saita’s leadership in marketing and we have a great and committed team who keep delivering for our customers and the business," a spokesperson added.

Prior to Foxtel, she had been marketing director ANZ for NBC Universal and head of group marketing for the Special Broadcasting Service.

Her exit is the latest in a line of marketers exiting the business, with industry sources citing "difficult working conditions" as the main driver behind the revolving door of executives.

Only last month, Foxtel group director, marketing, John Casey stepped down from his role after less than three months, after joining from V8 Supercars.

Foxtel has appointed Arianna Saita as interim group director of marketing reporting to Foxtel’s chief sales and marketing officer, Kieren Cooney.

Saita joined Foxtel earlier in 2019 from her prior role as senior VP of marketing for Sky Germany and she was previously the lead of brand marketing in Sky Italia.

In March, long-time general manager of advertising sales and brand partnerships Andrew Mulready left the business after 10 years.

Foxtel's head of sport marketing Adam Ballesty also departed earlier this year, while the company's CMO Andy Lark stepped down in October last year.

Foxtel and its sales house MCN have undergone restructuring over the past 12-monthsand are also exploring new advertising opportunities, such as six-second ads.

Parent company News Corp most recently funneled a further $300 million into Foxtel to help ease the company's debts, while the business has also indicated that it will increase subscription fees and cut sport costs.

The pay-TV business is also preparing to open the doors of its new year-long upfronts concept store next week, Foxtel on Oxford.

It is expected that the business will use the launch to make a slew of new business announcements, while it will also roll out updates and changes throughout the year.

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