Foxtel marketer Adam Ballesty exits

Pippa Chambers
By Pippa Chambers | 20 February 2019
Adam Ballesty has also featured in The AdNews Annual

Foxtel's head of sport marketer Adam Ballesty has resigned from the business after six months.

Foxtel has confirmed the move to AdNews.

The former Diageo marketing exec’s LinkedIn profile now says “watch this space”.

He was responsible for managing the marketing, brand, design and publicity team at Fox Sports, as well as leading the sports marketing agenda at Foxtel.

Before joining Foxtel, the consumer marketing specialist, who "loves brands" and has spoken at the AdNews Media & Marketing Summit in the past, had been Diageo's top marketer for nearly five years and had been with the company for nearly seven years.

Working with DDB Sydney, Ballesty oversaw projects such as this:

Ballesty is the second big name marketer to leave after less than a year.

In October last year, after serving less than 10 months in the role, CMO Andy Lark departed.

REA Group's Kieren Cooney then stepped into the CMO spot.

Cooney was joined by Alice Mascia who heads up the new product and strategy group which was created as part of the shakeup.

Foxtel chief executive officer Patrick Delany said at the time that Lark, who joined to oversee the roll out of its 4K channel and Fox Cricket, played a major role at “such a critical time".

In June last year ex-APD digital marketing exec John Matthews took on the role of director of customer acquisition at Fox Sports Australia. The move saw the British-born digital marketer head back to Sydney after almost three years based in Singapore.

A range of Australia's sports stars across several codes, including Steve Smith, Dustin Martin and Sam Kerr, are fronting Fox Sports' new marketing and promotional campaign.

Foxtel's media agency of record is Mindshare. Yesterday the duo created an innovative 'wicket warning' AI platform.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus