Five Minutes With: Simon Sinek

Rosie Baker
By Rosie Baker | 20 March 2017
Simon Sinek

This is a free excerpt from the new AdNews Monthly feature 'Five Minutes with...' To read the whole feature download a digital version of AdNews or subscribe to the premium print edition here.

Ad agencies would do well to stand for something, according to Simon Sinek, the author of Start with Why. He’s a former New York ad man, but left the advertising business following 9/11 after realising that his job was “stupid”. AdNews talks to Sinek about leadership, millennials, the failings of the ad business and the role that brands play.

"The ad industry, by and large, doesn't follow its own advice. It talks about brands standing for something, but doesn't do it. I'll tell you what most ad agencies stand for - it's nothing. I think all ad agencies could benefit from standing for something, saying no to clients and refusing to pitch," Sinek said.

Simon sinek

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