Facebook is giving users more clarity on which advertisers have their data and making it easier to opt out of being targeted by them.
The changes are part of the social media giant’s attempts to ease concerns around third-parties using people’s personal information for advertising.
Previously, Facebook provided a user with limited reasons on why they’re being fed a certain ad under it’s "Why am I seeing this ad?" tool.
Now, as part of an update users are given more information on why they’re being targeted, such as interests or categories that matched them with an ads. It will also show where that information came from, for example, a website a user visited or Page they liked. Facebook will also highlight controls so that users can opt out of being targeted by them.
To address the issue of third-parties accessing users’ data, Facebook has also updated Ad Preferences to provide more detail on advertisers that use their information to target them with ads.
Advertisers who uploaded a list with users’ personal information, such as email or phone number, and used it to run at least one ad in the past week will be made available.
Businesses that have uploaded and shared a list with users’ information will also be made available. Any third-party that used the list to serve users with an ad within the last 90 days will also be made available and users are able to hide these ads.
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