Everything's awesome when you animate with Lego

By AdNews | 4 February 2015

Following the advertising extravaganza that was the Super Bowl, there's now a Lego animated wrap-up of the Super Bowl ads.

Created by A+C Studios, the animation is titled “Brick Bowl”, and features a hapless protagonist being accosted in various Lego versions of Super Bowl ads, including the spots from Snickers, T-Mobile, and Bud Light.

It reportedly took the agency just 36 hours following the half-time whistle to put the final product together.

To prove they weren't cheating, they included highlights from the half-time show.

They could have simply done the the bulk of the ads before hand and animated the half-time show after the final whistle, but we'll give them the benefit of the doubt.


By the way, you can vote in our poll of the best Super Bowl ads from this year right here.


Director: Dan Richards
Story: Josh Hicks, Dan Richards
Producer: Liu Batchelor
Executive Producers: Robyn Viney, Julian Hirst
Animation Director: James 'Jamesy' Harvey
Production Manager: Sim Bhachu
Editor: Stuart Clark
Sound design: Jareth Turner, Karl Aiden Bourne
Voice: Dave Eric Smith
Additional Voices: Stuart Clark
Storyboard Artists: Dayle Sanders, Josh Hicks
Stop Motion Animators: James Harvey, Barnaby Dixon, Dave Cubitt, Roos Mattaar, Laura Tofarides, Jordan Wood
Model Makers: Jess Linares, Astrid Goldsmith, Tiffany Monk, Becky Smith, Kyle Roberts
Stage Build: Martin Richards
Production Assistants: Bobby Sparks, Chad Mihaylov, Charlie-Evaristo-Boyce
Digital Animation and VFX: Stuart Clark, Dayle Sanders, Oliver David Lister, Kim Dunne, Nat Urwin
Catering: Rory Fletcher

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus