Lost Dog pulls on heartstrings to win Super Bowl ad race

3 February 2015

Budweiser has hit the Super Bowl jackpot for a third year in a row after its 'Lost Dog' TV ad generated more than two million shares across social.

According to data supplied by ad tech firm Unruly, the sequel to last year's 'Puppy Love' attracted almost 2.2 million shares across Facebook, Twitter and blogs.

It’s the third successive year the beer brand has notched up the 'most-shared' ad of the Super Bowl. In 2014 Puppy Love generated 1.31m shares the day after Super Bowl Sunday. While in 2013, 'Brotherhood' scored 1.5m. The ads currently have 2.91m and 2.04m shares, respectively.

Released online on January 28, 'Lost Dog' was already widely shared before Super Bowl Sunday and is on course to surpass 'Brotherhood' as the most-shared Budweiser ad of all time.

Movie trailers dominate the rest of the top 10 most-shared spots, taking up six places. Leading the way is Universal’s Fast And Furious 7 trailer, in second place, which has generated 640,038 shares since it was released on the day of the Super Bowl (February 1).

Other film trailers to make it into the top 10 include Paramount’s Terminator Genisys (4th), Ted 2 (6th), Minions (7th), Pitch Perfect 2 (8th) and 50 Shades of Grey (10th).


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