End of an era: Bauer shuts Cosmo Australia

By Hannah Kwon | 16 October 2018

Bauer has confirmed it is closing the Australian edition of long-running, popular magazine brand Cosmopolitan.

The company has issued a statement from Bauer Media ANZ CEO Paul Dykzeul: "Today, Bauer Media announced the closure of the Cosmopolitan brand in Australia, with the December issue being the last. It has not been an easy decision to make, however, the commercial viability of the magazine in Australia is no longer sustainable."

The closure follows the merging of the print and digital teams at Elle and Harper's Bazaar in September, along with 13 roles that were axed as part of the restructure.

Bauer has also made several major changes in a bid to position itself as the leading Australian publisher of homes and lifestyle content, making several major moves within the past year, including its acquisition of Inside Out, Country Style and HomeLife.com.au. from News Corp.

“Magazine closures are never easy, desirable or done without careful consideration for all of those involved" adds Dykzeul.  "We have to ensure that we are continually reshaping and defining the business so that our readers of today, and those of tomorrow, remain engaged with the content we publish and the platforms upon which we deliver.

“We are incredibly proud of the brand and the people who have been involved and represented over the last 45 years. It has helped to launch the careers of media personalities, supported great brands and causes, and inspired millions of young women across the country."

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus