DDB Sydney has taken home a Gold Lion, while Special Group and Naked Communications have won Bronze Lions on day two of the Cannes Lions Festival of Creativity.
DDB Sydney and its PR agency Mango Communications has won a Gold Lion for Industry Craft for its work Grave of Thrones for Foxtel.
DDB Sydney and Foxtel built a 2,000 square metre graveyard to coincide with the launch of the final season of Game of Thrones that paid tribute to the bloodshed and more than 100,000 deaths over the past seven seasons.
It was built in collaboration with Revolver/Will O’Rourke and The Glue Society.
Special Group won a Bronze Lion in the Entertainment Lions for Sport category for its work for Uber Eats, the Australian Open Ambush.
Uber Eats divided viewers with its game-changing integration into the live tennis action. Tricking viewers into thinking they were watching the live game, the Uber Eats ads pretended to return to the coverage of the game but then the player on court ordered a delivery of food.
In one instance, tennis commentator Jim Courier announced Nick Kyrgios received an injury timeout. The ruse was revealed when the sports doctor is unmasked as former SBS newsreader Lee Lin Chin - who is also an ambassador for the Uber Eats brand.
The jury awarded a total of 29 awards for the Entertainment Lions for Sport category: one Grand Prix, four Gold Lions, 10 Silver Lions and 14 Bronze Lions.
Naked Communications scored its second award for the week, taking home a Bronze Lion in the Industry Craft category for its Sans Forgetica typeface created for RMIT University. The work is about a new font which aids learning.
The jury awarded a total of 14 awards for the Industry Craft category: two Grand Prix, two Gold Lions, three Silver Lions and seven Bronze Lions.
This year Australia has 944 entries in the Cannes Lions International Festival of Creativity, compared to 1,047 in 2018 and 1,447 entries in 2017.
In day two's categories, Australia had 18 entries in Entertainment, 10 in Entertainment Lions for Music, 19 in Entertainment for Sport, 19 in Digital Craft, 47 in Film Craft and 35 in Industry Craft.
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