Creative agencies show support for same-sex marriage

By AdNews | 4 October 2017
Same sex marriage Mock Brief: From The Works, as featured in the AdNews Annual 2017

Two years ago AdNews asked creative agencies to create fake ads in support of same-sex marriage. Today, as the debate around the postal plebiscite continues, they are more relevant than ever.

Check out the Mock Briefs from Archibald/Williams, Y&R, McCann, The Works, The Hallway, Yolo and Bohemia.

To be involved in this year's Mock Briefs, which appear in the December issue of AdNews Magazine, contact


Archibald/Williams Mock Brief Hand

When you can’t marry, it’s not just unfair. It’s actually painful.

Copywriter: Tom Selby | Art director: Elizabeth Commandeur | Executive creative director: Matt Gilmour



We think it’s about time we welcomed gay marriage in Australia, in the best way we know how.

Creative team: Phillip Harkness and Jack Wall


the works logo removed

Sending a strong message of support – to those who believe in love.

Creative team: Camden Chan and Sam Grant


The Hallways Mock Brief equality

The Hallways mock brief equality girls

There’s nothing more natural than same sex marrige.

Photographer: Andy Lewis | Art director: Rob Omodiagbe


Yolo mock brief

There are bigger conflicts in the world than those that go on between two men, or two women.

Let’s encourage our government to invest time solving those, and allow two people to settle
their beefs their own way – like any married couple.


Bohemia logo removed 2

Advance Australia Fair – Another word for ‘equality’ is ‘fairness’ which showcases the hypocrisy of the Australian National Anthem that we are so proud of.

Bohemia 1 logo removed

Australia’s Trophy Cabinet – Australians are incredibly proud of their sporting achievements, it’s embarrassing to learn that Australia is 23rd in Marriage Equality.

Bohemia mock brief did you mean

Did you mean? – We use Google as a source of truth and guidance, this highlights just how archaic Australia is when it comes to Marriage Equality.

Bohemia mock brief marriage ban

The Marriage Ban – Marriage is something a lot of people take for granted, so if marriage isn’t for everyone, perhaps it should be for no one.


GPY&R mock brief

It’s a simple piece about marriage equality. Inviting readers to change their perspective.

ECD: David Joubert and Bart Pawlak | Art director: Brad Stapleton | Copywriter: David Barton | Illustrator: Brad Stapleton

To be involved in this year's Mock Briefs, which appear in the December issue of AdNews Magazine, contact

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