Coca-Cola urges consumers to share a song

Arvind Hickman
By Arvind Hickman | 1 April 2016

Coca-Cola is adding more 'pop' to its product by sticking the lyrics of 70 popular songs on cans and bottles.

In the next phase of its Share a Coke campaign, names will be replaced by lyrics from a range of popular artists and its own iconic jingles.

It will apply to Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life and the campaign has been rebranded to Share a Coke and a Song.

Songs include Queen classics 'We Are the Champions' and Elvis Presley's 'Always on My Mind' to Coke jingles such as 'Just for the taste of it'.

The campaign will feature TV commercials and social media. Ad Age reports that the creative of the campaign was carried out by Wieden & Kennedy with Universal McCann doing media.

Recently, Pepsi announced it is planning to cover its cans and bottles in emojis while Coke launched a new 'one brand' global marketing strategy earlier this year and TVCs.

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