Clinique has launched its first ever brand equity campaign on social media, and the global nerve centre will be in the OMD Sydney office.
The campaign centres around Clinique asking fans on its social media channels to #startbetter, whether that's after graduating university, starting a new job, beginning a new relationship, moving to a new city, or just looking for a positive outlook on a brand new day.
As part of the campaign, the brand will be posing questions such as “when was the last time you did something for the first time?”.
To engage with fans of Clinique worldwide, the brand has set up a team of eight staff at OMD Sydney to run the “Power Room Control Centre”.
They will be responsible for interacting with fans and will provide personalised content to “celebrate user promises to #startbetter”.
In Australia, the campaign will partner with three influencers across nutrition, travel, and graphic design.
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