Clemenger BBDO Sydney picks up creative for digital stock trading platform Stake

Paige Murphy
By Paige Murphy | 15 September 2020

Clemenger BBDO Sydney has been appointed to the creative account for digital stock trading platform Stake without a pitch.

The agency will develop creative to launch the next growth phase for the brand that puts access to the US stock market in the palm of Australians’ hands with a digital offering that makes trading faster.

The campaign will include digital video, radio and out-of-home components.

Stake global head of marketing Bryan Wilmot says the platform is growing quickly and has been looking for an agency that understood how to help build the brand.

“Clems really understood our ambition to build a meaningful brand that steps beyond 'fintech' while fuelling our customer growth in the short-term," Wilmot says.

"They also worked closely with us to develop a new client x agency model that will enable quicker, smarter output without sacrificing on the creative firepower we're hungry for. We're extremely excited to see this partnership come to life."

Clemenger BBDO Sydney CEO Pete Bosilkovski says the team "fell in love" with Wilmot and Stake’s co-founder and CEO Matt Leibowitz's "bold disruptive ambition".

“Stake doesn’t look, sound or smell like a financial services company," Bosilkovski says.

"It has become a pioneer of the zero brokerage movement in Australia, breaking down all barriers and bringing the world’s biggest share market to Australian investors. We can’t wait to bring to life the attitude and distinctive Stake brand story and share it with Australians. We are thrilled to partner with Bryan and Matt.”

Stake is the latest win for the Sydney agency which has also recently picked up work with Unilever ice cream brands Weis and Blue Ribbon, Brookvale Union, the Seafood Industry of Australia and Demazin.

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