Clemenger BBDO Sydney has been appointed as the creative partner for Weis following a competitive pitch for the brand’s range of natural bars, ice creams, frozen yoghurts and sorbets.
The agency has been tasked with revitalising the brand that began in Queensland in 1957.
“Weis is a brand with so much going for it; authentic products with untouchable recipes, a great team keeping our real fruit standards high and a personality that reflects some great Aussie qualities," Weis brand manager Annie Lucchitti says.
"Our aim is to ensure every Aussie stocks their freezers with Weis this summer and the passion and creativity we saw from the Clemenger team - really gave us the confidence that we’ve found true partners to do this brand justice."
Clemenger BBDO Sydney CEO Pete Bosilkovski says the agency will make the brand top of mind for Australian consumers and introduce it to New Zealand where it has recently launched.
“Weis is a quintessential Australian brand that Aussies have been enjoying for over six decades," Bosilkovski says.
"We’re thrilled to be working with the passionate Weis team to introduce this special taste of Australia to a whole new generation here and across the Tasman.”
The partnership with Weis is the latest in a number of new business wins by Clemenger BBDO Sydney, most recently announcing the appointment by Seafood Industry Australia (SIA).
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