CHE Proximity hires former BMF strategy boss David Warren

Paige Murphy
By Paige Murphy | 9 October 2019

CHE Proximity has appointed former BMF group strategy director David Warren director of brand, as it looks to further bolster its brand strategy capability.

Warren has 17 years of planning experience working at agencies including DDB London, TBWA, Saatchi & Saatchi and most recently BMF Sydney.

He now joins CHE Proximity as one of the most effective and highly awarded Australian planners of 2019.

“I feel incredibly privileged to be joining the CHEP team in Melbourne," Warren says.

"The agency has built a reputation in continually breaking new ground with work that defines the next era of our industry. I’m thrilled at being given the opportunity to work alongside clients, creatives and strategists of such high calibre.”

Warren has been awarded a total six Effie awards and played a pivotal role in earning BMF Effective Agency of the Year, twice.

In his time at BMF, Warren also led the strategy to win clients including Coca Cola, agoda global and Tourism Tasmania.

Some of Warren’s headlining work includes the development of Sportbet’s most successful campaign in history, The Roid in Android, which helped the brand build its user base by 13% year-on-year and establish themselves as Australia’s biggest online bookmaker.

In 2016, Warren also launched the TAL brand in Australia which saw them become the market leader in 2018.

Warren has also built a partnership with the University of New South Wales School of Psychology to facilitate new approaches to consumer research and is now a senior lecturer for the Communications Council’s Advanced Strategic Planning Course.

This year he won the APG’s Battle of Big Thinking at Vivid 2019, debating the topic of trust in modern society.

David Halter, chief strategy officer at CHE Proximity, welcomed the "world class" planner to the team.

“We are lucky to have him and can’t wait to see how his brand expertise can enhance the other capabilities we have, and ultimately get to more creative and effective solutions for our clients," Halter says.

CHE Proximity was recently awarded the 2019 Tangrams Effectiveness Agency of the Year alongside taking home a Grand Prix and two golds for its work for NRMA.

The agency has made a number of new senior appointments this year including hiring its first chief technology officer Mark Gretton and appointing PwC's Ben Shepherd as chief media officer as it expands its media capabilities.

It also added three new ECDs to the team, promoting Glen Dickson to the role in Melbourne and hiring Marcel's Wes Hawes and Clemenger BBDO Sydney's Helen James in the Sydney office.

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