CHE Proximity announces first chief technology officer

Paige Murphy
By Paige Murphy | 8 April 2019
Mark Gretton

Mark Gretton has been promoted to chief technology officer as CHE Proximity scales further into consultancy.

Gretton has been with the agency since 2016, when he joined as director. His role as director involved overseeing Clemenger Group's digital consulting practice The Brightsmiths and heading up CHE Proximity’s technology team.

He has also previously worked at Coles Liquor, Ford and Ogilvy & Mather.

CHE Proximity CEO Chris Howatson says that as the business continues to expand, it is focusing on stretching its core practices into the "customer consulting space".

"Over the last three years Gretton has grown our technology practice to over 150 Australian based practitioners, built leading capability across the Adobe, Salesforce and Oracle marketing clouds, and has been a key transformation partner to our clients," Howatson says.

"Together with our clients IAG and Velocity, Adobe has recognised our work locally and globally for its balance of delivering delightful experiences and commercial outcomes. This reflects the efforts of the entire agency, but importantly, Gretton’s role here in technical enablement."

Gretton says he’s confident in CHE Proximity’s progress, but hopes to take it much further.

"Everything is becoming more connected,” Gretton says.

“We’re incredibly lucky to be working with some of Australia and New Zealand’s top businesses to define the next era of branded experiences that technology can enable.”

His appointment to CTO comes as the agency also continues to expand into media buying and planning, as it now has nearly $50 million in media billings across clients such as RMIT, Latitude Financial Services, Australian Gas Network, AIA Insurance, Cochlear, Danone and Velocity Frequent Flyer.

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