Carat’s Ashley Earnshaw to lead investment at Amplifi

Rosie Baker
By Rosie Baker | 18 October 2017
Ashley Earnshaw

Carat’s national head of investment, Ashley Earnshaw, has been promoted to chief investment officer of Amplifi, the investment arm of parent company Dentsu Aegis Network (DAN).

The move is part of a restructure that centralises the roles of investment specialists across the Dentsu Aegis Network.

Earnshaw has had been Carat's national investment lead since February 2016. He joined Carat’s investment team from MediaCom in 2015.

Earnshaw will report to the Greg Brown, president of Amplifi Australia New Zealand, and will lead a team of investment specialists.

AdNews understands the new role has no impact on Amplifi's head of investment Alex Pekish and other key figures within the team.

A Dentsu Aegis Network spokesperson tells AdNews the move is part of a global strategy to centralise specialise capabilities.

"As the media landscape continues to change, we continually look for ways to drive greater value and innovation at pace for our clients. One way we do this is by centralising specialist capabilities into Centres of Excellence. This is one of the greatest strengths of Dentsu Aegis Network’s operating model," the spokesperson said.

"Aligning with some of our largest markets globally, Dentsu Aegis Network Australia will be centralising our media investment into Amplifi."

Effectively this means the investment functions of agencies, including Carat and Vizeum, will move to Amplifi where they will collaborate closely with the agency client teams on investment decisions and execution.

Amplifi is the media investment arm of Dentsu Aegis Network globally and has 4,500 people worldwide across media investment, partnerships, programmatic through Amnet and content through The StoryLab.

The group says its aim is to create value for clients and the holding company by improving media performance across all channels.

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