MediaCom's Earnshaw to move to Carat

By AdNews | 1 December 2014

Ashley Earnshaw, head of content and partnerships at MediaCom, is moving to media agency Carat, AdNews understands.

Earlier this year AdNews reported on MediaCom's chief investment officer Paul Brooks also leaving the WPP-owned agency to take up a position of national head of investment and partnerships at Carat.

Carat is beefing up its teams and according to its current jobs board, it has vacancies for another 16 positions across its offices in Sydney, Melbourne and Brisbane.

In September this year Carat also poached a senior executive from OMD, hiring Georgie Nichols as its new general manager in Sydney.

Earnshaw, who has previously worked at MediaVest and Brilliant Media, started off at MediaCom as an investment manager back in 2008. From here he went on to become a director, and then group director, implementation planning and investment, before moving into head of content and partnerships in January 2014.

Earnshaw's departure from MediaCom was reported last week, but his move is understood to be unrelated to the overcharging issue that has emerged this week.

As revealed late last week, several MediaCom investment and trading executives have departed after it emerged the company had overcharged at least two clients by giving exaggerated claims on the TV audiences its campaigns had delivered.

Industry conjecture had scenarios for the exodus ranging from sackings and walkouts to resignations.

MediaCom CEO Mark Pejic confirmed to AdNews that an investigation is under-way. There is no suggestion at present that the overcharging of clients goes beyond MediaCom to the wider GroupM agencies.

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