Cannes Innovation Lions Shortlist: Clever Buoy and Penny the Pirate in the running

By AdNews | 22 June 2015
Saatchi & Saatchi's 'Penny the Pirate' work for OPSM

Optus' Clever Buoy and OPSM's Penny the Pirate are both on the shortlist for the Cannes Innovation Lions.

Lions Innovation is a festival within the Cannes Lions Festival which focuses on data, technology and creativity. The Lions Innovation Festival is in its first year and incorporates the existing Innovation Lions award, which has been a separate category for the past three years.

This year the Innovation Lions award has seen an almost 10% growth in entries in 2015, reaching 226 entries from 206 the previous year.

This year only two Australian campaigns are in the running for an Innovation Lion, with the Optus 'Clever Buoy' campaign by M&C Saatchi and OPSM's 'Penny the Pirate' campaign by Saatchi & Saatchi both shortlisted for the Creative Innovation category.

The campaigns are up against the likes of Nike 'House of Mamba' by AKQA London/Shanghai which saw the creation of an LED motion-tracking basketball court and DDB China's 'Clean Air in a Box' campaign for Volkswagen.

See the full shortlist here.

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