It is the most festive time of the year for Adland – The Cannes Lions – and that once again means that predictions, bets and guesses abound. But this year, a new initiative called Guess the Lions is turning the industry's creative flair into fundraising, for non-profit organisations.
Created by Paris-based freelance copywriters Mehdi Boussouis, Jérémy Froideval and digital creative Matthieu Etienne, the Guess the Lions platform works by allowing users to place micro-bets of $1 on campaigns. Proceeds will go to the Act Responsible association, which helps finance campaigns for UNICEF, World Food Program and WWF.
If that isn't enough to get your creative juices and deductive reasoning going, correct predictions go into the running to win prizes from the operations partners including goodies from Spotify, Google and even Uber.
In the words of VP TBWA/Europe Nicolas Bordas: “Start gambling, it’s for a good cause”.
To guess: visit http://www.guessthelions.com/about
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