BWM Dentsu co-founder and CCO Rob Belgiovane steps back from role after 23 years

Paige Murphy
By Paige Murphy | 18 June 2020
Rob Belgiovane.

BWM Dentsu co-founder and chief creative officer Rob Belgiovane is stepping back from his day to day role after 23 years as the agency's creative lead.

He will continue to act in an advisory capacity for the business and its key clients. 

“After so many years of driving excellence in creativity at BWM Dentsu it is time for me to step back," Belgiovane says.

“I do so in the knowledge that the creative output from the agency, in particular from Asheen Naidu, ECD in Sydney and Phil Van Bruchem, ECD in Melbourne and their respective teams, has resulted in BWM Dentsu being ranked ninth in the world last year in terms of creativity for awards across several clients, which culminated in a Cannes Lions Grand Prix and a D&AD Black pencil.

“To be part of a culture and team that drove the agency to the pinnacle of the world’s best awards gives me the satisfaction that we have a team in place who will continue to deliver outstanding results for our clients for years to come.”

BWM Dentsu Group CEO Paul Williams says it has been a pleasure to work with Belgiovane over the last 30 years with whom he co-founded the agency with alongside Jamie Mackay.

“Rob, Jamie and I have enjoyed many years of partnership and success together and we have built a great business, whilst maintaining a lot of respect for one another," Williams says.

"Importantly we have built a world class management team who’s talented individuals provide the foundation for ongoing success and growth.

“In January, Rob took a step back from his day-to-day management with BWM Dentsu for personal reasons. He continues to consult with the agency on brands such as Toyota and REA Group.

“With more than 30 years in the creative industry helping Jamie and me build the BWM Dentsu brand, Rob has one of the best minds in advertising and marketing. We are fortunate that he is still able to continue supporting the growth of our business by providing strategic counsel and advising key clients."

The agency also recently saw the departure of Sydney ECD Asheen Naidu who departed the agency for a role in Singapore.

He has been replaced by Marcus Tesoriero, the former ECD of The Brand Agency.

BWM Dentsu was acquired by Dentsu Aegis Network (DAN) in 2015 and has grown to over 200 staff across offices in Sydney, Melbourne and Brisbane. 

The agency was also named the creative shop front in Australia and New Zealnd for DAN's newly formed global full-service creative agency Dentsumcgarrybowen.

DAN’s creative line of business in Australia and New Zealand is comprised of three core brands including BWM Dentsu, Isobar and MKTG, along with specialty PR and Communications agencies Haystac and Cox Inall.

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