BWM Dentsu Sydney nabs The Brand Agency ECD Marcus Tesoriero

Paige Murphy
By Paige Murphy | 30 April 2020

Award-winning executive creative director Marcus Tesoriero is returning to Sydney to join BWM Dentsu.

Tesoriero spent the last two years and a half years working with The Brand Agency in Perth picking up a raft of international awards including multiple Cannes Lions, a D&AD Yellow Pencil, along with gold effectiveness awards for both the Effies and WARC.

Prior to The Brand Agency, Tesoriero fulfilled a string of key creative roles at integrated creative agencies, including McCann, Ogilvy and DDB, along with a mix of more specialised digital and data-driven agencies, such as The White Agency and AFFINITY.

In this time, he has helped build brands and drive results for clients including Mastercard, Telstra, Audi, Tourism Australia, KFC, Coca-Cola, Road Safety Commission, Nestle, Qantas and the Commonwealth Bank.

BWM Dentsu Sydney managing director Brent Kerby welcomed Tesoriero to the agency.

"His track record of awarded, meaningful and effective work makes him a standout," Kerby says.

"His expansive views on what a modern creative business should deliver aligns perfectly with our belief that brands can be a force far beyond communication - driving internal behaviour, innovation and culture.

"This shared belief confirmed he is the right creative partner to lead our team, and continue to prove that creativity transforms brands, and brands transform business."

Tesoriero says he is excited to be joining forces with Kerby, executive strategy director Aaron Martin, and the Sydney team and to be working with the agency’s clients, which include Qantas, nbn, Bank of Queensland, Kmart and Toyota.

“I’m just pumped to come aboard. The more I chatted with the team, the more I realised how aligned we are – building enduring brands, in whatever creative form that may be," Tesoriero says.

"And there’s no better agency out there that’s positioned to bring this to life. BWM Dentsu, an Australian, creative institution, combined with Dentsu the global, tech powerhouse is an exciting proposition. I can’t wait to help build upon the amazing work that Ash and the wider team have already achieved."

Tesoriero replaces Asheen Naidu, who is taking up an exciting role in Singapore and leaves in the coming weeks.

Naidu departs after overseeing a period of significant diversification and creative success at BWM Dentsu.

"It’s really hard leaving behind my second family. We’ve got an amazing team at BWM Dentsu and I’m really proud of what we’ve achieved together," Naidu says.

"But I’m equally excited by my new role and the opportunities that come with it.”

During his tenure the agency was recognised globally for its work across digital, PR, data and design, including a D&AD Black pencil and Cannes Grand Prix.

“I can’t thank Ash enough for the contribution he has made to our agency, both creatively and culturally," Kerby says.

"He has a vice-like grip on the title of ‘Nicest Man in Advertising’ for a good reason and will be missed dearly."

Tesoriero will join BWM Dentsu as ECD in June 2020.

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