BWM Denstu appoints new executive strategy director, Sydney MD exits

By Paige Murphy | 14 August 2019

BWM Dentsu has appointed Paul Arena as executive strategy director of its Melbourne office, while its Sydney office sees the departure of managing director Alex Carr.

Arena joins the agency after seven years at TBWA Melbourne where he held a number of roles in planning and strategy.

For the last five years Arena was the lead comms planner on ANZ, at a time where the brand amassed a host of awards for creativity and effectiveness, including 20 Cannes Lions.

“Paul joins BWM Dentsu Melbourne at an exciting time of growth. We are pushing new boundaries with the aim to lead and redefine the industry as we know it," says Belinda Murray, managing director of BWM Dentsu Melbourne.

"Paul as a new leader brings to the team and all our client partners a wealth of contemporary experience as well as a fresh perspective on our philosophy of Creativity Transforms Brands, Brands Transform Business."

Over the years he influenced work on Nissan, Medibank, Origin, South Australian Tourism Commission (SATC), RACV, McCain, Schweppes and more. 

Arena says he looks forward to contributing to the agency's "ongoing success".

"Leading the Melbourne planning team is an exciting next step, made possible in large part by the experiences, opportunities and talented colleagues at TBWA," Arena says.

After nearly four years, Alex Carr has departed his role as managing director at BWM Dentsu Sydney.

A spokesperson from BWM Dentsu has confirmed Carr left to "pursue a fresh professional challenge".

"Alex has been a tireless champion of BWM Dentsu’s commitment to creating unique brand experiences for our clients. We thank Alex for his years of leadership at BWM Dentsu Sydney, and wish him well in his next career move," the spokesperson told AdNews.

Carr will depart the business in the next few weeks. 

BWM Dentsu has recently been appointed to the creative accounts for Charles Sturt University and major Victorian electricity distribution networks CitiPower and Powercor.

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