BWM Dentsu wins major Victorian electricity account

Paige Murphy
By Paige Murphy | 2 May 2019

Major Victorian electricity distribution networks CitiPower and Powercor have appointed BWM Dentsu Group to all of their marketing and communication activity.

Internal and external marketing communications and media planning for both networks will run through BWM Dentsu as part of a strategy to increase awareness surrounding the electricity supply chain and the value proposition for customers.

CitiPower and Powercor general manager corporate affairs Joanne Pafumi says the partnership will help reach customers directly.

"The growth of solar photovoltaic as well as the anticipated increase in batteries and electric vehicles are just some of the many choices our customers now have about how they use electricity," Pafumi says.

"They need to know that the network that distributes their electricity is able to accommodate these choices and does it safely, reliably and affordably. We’re excited to work alongside BWM Dentsu Group to engage more directly with our customers."

CitiPower and Powercor will be able to take full advantage of Dentsu Aeguis Network's fully integrated offering including business performance, data driven marketing, corporate communications, public relations and media production.

BWM Dentsu Melbourne managing director Belinda Murray says the partnership will give customers a "holistic" and "immersive brand experience".

"Energy prices and reliable supply are hot topics amongst consumers, so we are very supportive of CitiPower and Powercor’s exciting new marketing direction," Murray says.

CitiPower and Powercor distribute electricity to 1.1 million residential and commercial customers across 60% of Victoria.


Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus