Charles Sturt University has appointed BWM Dentsu as its lead creative agency following a competitive pitch.
Charles Sturt appointed the agency as part of its brand transformation project, following a decision to focus on the ethos and values of the university as it approaches its 30th anniversary.
The university will use BWM Dentsu’s proprietary strategic framework, ‘The Modern Masterbrand’, with the aim to build its reputation in market through "consistent, compelling and distinctive" communications.
“Here at Charles Sturt University we really do live by our ethos of Yindyamarra Winhanganha – a Wiradjuri phrase that guides our commitment to create a world worth living in," Charles Sturt University vice-chancellor Professor Andrew Vann says.
"BWM Dentsu understands how important it is to us to share who we are through everything we do, and we look forward to working with them over the coming months to bring this to life through our new creative communications.”
BWM Dentsu will work acros brand experience, film, print, out-of-home, social and content production, to continue Charles Sturt’s transformation of both its brand and its business.
“BWM’ Dentsu’s Modern Masterbrand approach is the perfect fit to build on the way we take our new brand to market. It aligns with the broader business transformation occurring across Charles Sturt University and our desire to embed our brand into everything we do," Charles Sturt University executive director and chief marketing officer Shawn Walker says.
BWM Dentsu is set to launch a brand campaign for Charles Sturt University in time for the summer recruitment period.
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