Aussie brands catch on to Pokémon Go

Lindsay Bennett
By Lindsay Bennett | 11 July 2016
Woolworths' shoppers found Pokémon in several stores sparking a response from the supermarket

If you’ve got a phone and an internet connection, you’d know Pokémon Go has officially arrived in Australia.

All around Australia people have gone crazy for the first augmented reality app whereby complete strangers met by the dozens to play together, police issued warnings reminding people to look before crossing the road to catch a Charmander and someone even discovered a dead body on their quest to catch em’ all.

The iTunes top grossing app uses your phone’s camera and GPS to capture, battle, train, and trade virtual Pokémon who appear throughout the real world.

Forbes has reported Pokémon Go has a chance to overtake Twitter in its daily Android users – and it hasn’t even launched globally yet.

And now Australia brands are getting on board – tailoring their marketing around the game.

Woolworths is one of the several brands jumping on the opportunity to interact creatively with gamers. The supermarket giant posted on its Facebook page the hot tips to catch Pokémon in response to people finding the animated creatures in Woolworths’ stores.

woolworths pokemon go

ME Bank was another to post about the game, writing: “When you have to withdraw some cash, but first have to catch a Meowth”.


Bendigo Bank posted a few images of Pokémon in its branches:

bendigo bank pokemon

TAB posted this humorous image of Australia footballer Chris Scott during the Geolong Cats vs Sydney Swans game on the weekend.


KFC is joining the converastion with some shamless product placement:

kfc pokemon

Apparently Pokémon like doughnuts, who knew?

doughnut time

AirNZ knows how to kill time during a layover:


Oporto posted a Pokémon we've never seen before:

oporto pokemon

Redbull's Pokémon could use some wings:

redbull pokemon

Who knew Chobani yoghurt is the real lure?

chobani pokemon

Digital marketing agency WME Australia is also using the app:


Mnet Mobile seems to be loving Pokémon Go a little too much...

mnet snapchat

The New Yorker cartoonist created this humorous image:

new yorkerRadio stations, such as Kiis and Nova, are taking part in playing the game:

kiis pokemon

nova pokemonThis Starbucks in the US knows how to get people into a store:


Australian Bananas stayed on brand:

bananaChocolate shop Perfection Chocolate in Rose Bay also posted from their store:


The Mercedes-Benz brand, which sells eco-friendly cars, is encouraging its social media followers to take photos of its "smart vehicles" in the wild and share them by snapping.


Disney is channeling Pokémon Go with this Instagram picture:

disney pokemon

Mantra Hotels launched the world’s first Pokémon Go-friendly hotels in Sydney and Melbourne, encouraging fans to ‘Pokestop By Our Bar’ with free Pokémon Go Lures.

mantra pokemon

Samsung posted the below pic to Twitter, saying: "RT if you prefer Pikachi. Like if you prefer Charizard."

samsung pokemonGYP&R Melbourne is offering to warm up players through its client San Churro chocolaterias. At selected chocolaterias, San Churro set off lures to entice players and potential new customers to come through its doors.

san churro pokemon

Need some cute clothes to chase Pokémon in? ShopStyle has got you covered.

shopstyle pokemon goIndependent agency Mindshare MENA has Pokémon joining them for board meetings:

mindshare mena pokemon

Origin Energy knows catching Pokémon can drain your phone, so its helping people game on by handing out portable phone chargers.

Have you seen brands getting on board with Pokémon Go? Email me

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