BMF has been appointed the creative agency for iconic Australian boot brand Blundstone, following a competitive pitch.
BMF has been tasked to create an integrated campaign that involves consumers, distributors and retailers globally, to celebrate Blundstone’s 150th anniversary in 2020.
“Blundstone is a such an iconic Aussie brand with an amazing product that has proven to be tough to conquer the world, comfortably," BMF executive creative director Alex Derwin says.
"We’re itching to support this iconic brand in throwing one hell of a 150th birthday bash… and we’re inviting the whole world along to celebrate.”
Based in Hobart, Tasmania, Blundstone sells its boots to over 50 countries around the world.
Over the last few years, the boot brand has seen unprecedented growth in the fashion consumer market, alongside its work and safety footwear offering.
Earlier in the year it released the #LiveInMyBlundstones in the US to celebrate more than 50 years of its Original 500 Chelsea boot.
“We’ve been preparing for this celebration for some time now, 150 years is an incredible achievement for any brand and we have a lot of people to thank for that," Blundstone global head of brand, design and consumer engagement Adam Blake says.
"We’re excited to work with the team at BMF, throughout the process they demonstrated not just a great understanding of our brand but also a clear approach to global communications.”
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